Transform Lylo Mousse, a U.S. based bakery, into a distinctive and playful brand that stands out in a saturated dessert market while communicating its healthier, premium offering.
Comprehensive Visual Identity & Brand Positioning including logo design, packaging, color system, and digital assets to create a cohesive, scalable, and market-ready brand presence.
Lylo Mousse had loyal customers but lacked a unified identity to match its values of playfulness, nostalgia, and quality ingredients. Our goal was to elevate the bakery beyond “just another sweet shop” by crafting a memorable, professional brand. We developed a fresh visual language using pastel colors, rounded shapes, and a mascot-driven logo, extending the concept across packaging, social media templates, and marketing materials. Every element was designed to be approachable yet refined, Instagrammable yet timeless, turning Lylo Mousse’s differentiator healthier recipes paired with charming visuals—into a compelling, scalable brand story.
• 28% increase in online engagement within three weeks of relaunch.
• 17% boost in impulse purchases driven by the new packaging.
• Expansion plans for first pop-up location outside the original city.
• Surge in organic UGC as customers began tagging and sharing the refreshed brand.