We completely redesigned La Pileta's identity, a sauna in Santiago with a unique concept: a space that blends well-being, intimacy, and a modern sensorial experience, oriented toward a clearly defined male audience. Through solid branding, professional content, and a clear digital strategy, we transformed their online presence and strengthened the brand.
La Pileta was a new sauna with limited reach, low visibility, and previous content that lacked aesthetic appeal. The challenge wasn't to correct a wrong positioning, but to build from scratch a visual identity that communicated sensuality with elegance, evoked desire and trust, and established a strong base of clients through social media.
We developed a complete visual identity: logo, color palette, graphic system, professional photography and video, along with a content strategy and full social media management. We crafted a suggestive yet sophisticated aesthetic designed to stand out in the feed, convey confidence, and connect emotionally with its core audience. The Instagram was fully rebuilt with a clear, coherent, and visually striking narrative.
As a new brand, La Pileta needed to express its value proposition: an intimate, modern, and welcoming space where well-being and sensuality coexist. Its initial digital presence didn't reflect this essence—it lacked aesthetic intention and narrative. We analyzed the concept, the ideal audience, and the real experience offered by the sauna, creating elegant visuals, engaging content, and a narrative style that presents La Pileta as a safe, stimulating, and unique place in Santiago. The brand gained voice, aesthetic, and purpose.
• Rapid growth in followers, reach, and engagement on Instagram.
• Significant increase in customer flow thanks to attractive and professional communication.
• A solid visual identity balancing sensuality and sophistication.
• Clear positioning within Santiago's market of saunas for men, standing out through aesthetics and coherence.
• A strengthened community built through inclusive, visually powerful, and emotionally resonant communication.