We developed a clear, strategic, and authentic visual identity for La Casa Roja, a hostel in Santiago with high potential but a weak digital presence. Through renewed branding, defined communication, and professional content, we positioned the brand in a solid and attractive way, ready to grow and scale.
La Casa Roja offered a great experience and an appealing space, but its digital presence was inconsistent: incoherent materials, unclear communication, and no defined strategy. The challenge was to build a strong visual identity and a narrative that reflected the essence of the hostel and connected with travelers in a highly competitive market.
We created a complete brand system: logo, visual identity, communication strategy, brand manual, and professional visual content. We developed images, graphic pieces, and guidelines that enable consistent communication across social media, booking platforms, and promotional materials.
Although La Casa Roja was known for its unique atmosphere, its identity didn't communicate that personality. We analyzed its audience, style of hospitality, and core values, creating a warm, modern, and accessible aesthetic. Through professional photography, a clear visual system, and a defined communication strategy, we shaped a coherent brand that genuinely represents the hostel experience.
• A coherent and professional digital presence across all platforms.
• Clearer brand communication, making interactions and bookings easier.
• Visual content that reflects the essence of the hostel and attracts new guests.
• A solid identity that prepares La Casa Roja for future growth and collaborations.